A Festival Drop Calendar is a scheduled guide that outlines the launch dates of products, collections, or offers tied to major festivals throughout the year. It helps brands plan timely releases that align with festive shopping trends, such as Diwali, Eid, Christmas, Navratri, Raksha Bandhan, and more. This calendar is a valuable marketing tool to drive seasonal sales, create anticipation, and strategically promote limited-edition or themed items.